Winner for most unusual piece of development this pilot season goes to ABC, which has turned a series of quirky Geico commercials into an actual half-hour comedy project.
"Cavemen" will revolve around three pre-historic men who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta.
Project, from ABC TV Studio, is penned by Joe Lawson, an advertising copywriter who was behind the "Caveman" ads -- as well as other Geico commercials (think the cockney-speaking Geico gecko, and the reality TV spoof "Tiny House").
It's a cute commercial, but a weekly show? It's basically a one-joke premise: oh, look, a cavemen in modern surroundings.
(Actually, didn't SNL do a series of sketches years ago with Phil Hartman as the Unfrozen Caveman Lawyer with the exact same premise?)
Oh well, I guess it can't be any worse than dreck like The King of Queens or Gilmore Girls.